How To Optimize A Sales Funnel For Success

Optimizing sales funnel for success

Sales funnels are, basically, just a blueprint for your lead to sale procedure.

You can start with, say, one thousand leads (i.e. site visitors). One hundred of these leads may click on the sales page URL for your product, fifty could click on the 'Order Now' button and be taken to the shopping cart and 10 might actually finish the sales process and purchase the product.

how to count sales funnel conversion ratio

If your funnel begins with 1000 prospects and finishes with 10 sales, then that is a 1% conversion ratio.

In reality, though, the sales funnels for most online businesses are actually very complex.

This due to all the different kinds of website traffic that visit websites, the various kinds of behavior that need to be assessed, the buy and connection outcomes and the number of varied ways a visitor may become a buyer.

To produce a more streamlined sales funnel, you firstly have to identify each and every way people can enter the funnel, see where they've originated from, what their agenda is and where they're at in the purchase cycle.

Then, you need to identify every activity that somebody can undertake on the website: read some content, read more content, contribute to a newsletter, view a social networking profile, buy something, or exit the website.

Finally, you ought to identify the measures to place on every activity: the time on the page, the entry path, the exit path, etc.

Then, you analyze this info and come up with all of the different pathways a visitor may take during your funnel. The key is to not change your website yet.

When a funnel is designed and the systems have been put in place, start compiling reports at each stage to comprehend how your funnel operates in reality.

try out sales funnel in your blog

Try out this in your weblog. Once you've collated enough information to begin making decisions, I guarantee you will see obvious points of failure in your process and they're likely to appear in two main areas:

1) A webpage that does an excellent job at encouraging a different behavior (i.e. instead of keeping somebody in the sales funnel).

2) A webpage that, basically, does not move a person to another part of the funnel.

Initially, you'll probably feel as if there's a lot to get through, so you'll have to prioritize the changes you wish to make. Concentrate on the areas which are costing you the largest quantity of sales (which might be at the end of the funnel).

With effort, focus and time you can see huge improvements in the performance of your site and never have to attract one new visitor. Sounds good doesn't it?